AsiaQuest Corporation (headquartered in Iidabashi, Chiyoda-ku, Tokyo; Jun Momoi, President; hereinafter "AsiaQuest"), which supports digital transformation (hereinafter "DX") of companies using digital technologies such as IoT and AI, and Dentsu Macromill Insight Inc. (headquartered in Tsukiji, Chuo-ku, Tokyo; Toshiyuki Suzuki, President; hereinafter "Dentsu Macromill Insight") will co-host the webinar "ChatGPT and Your Business: Evolution of Design and Marketing through Generative AI" on July 13 (Thu.). Application form ⇒ https://www.asia-quest.jp/en/aqw/aqw20230713/
■ Generative AI and business " Evolving together"
In the first half of 2023, ChatGPT, one of the Large Language Models (LLM), is rapidly gaining recognition and its use is expanding daily. This has allowed us to focus on more creative and specialized tasks, and we are discovering new possibilities. Released in November 2022, ChatGPT has undergone a remarkable evolution in just a few months, with two paid versions available as of 2023, including text generation, language translation, creative content creation, and answer capabilities.
By leveraging this evolution of AI, we can simultaneously evolve our business and the way we work. To this end, it is important to work with AI with an awareness of "evolving together" with it.
How do we use AI and how do we link it to business growth? In this webinar, two companies that have supported the growth of their clients' businesses from marketing and usability perspectives will present examples of ChatGPT use and future prospects.
■ ChatGPT × Marketing × UX
The Dentsu Macromill Insight part of the presentation will specifically introduce how the design research process can evolve and improve operational efficiency by utilizing ChatGPT, a generative AI, for marketers and those engaged in new business development. In addition, we will explain how to create effective prompts and how to improve the accuracy of responses. We will delve deeply into the usefulness of ChatGPT and how it can be applied, with specific examples of its use in real-world business situations. Please take advantage of this opportunity to gain a deeper understanding of the connection between AI and business and take the first step toward utilizing the latest technology for your own marketing and new business development.
AsiaQuest's part of the event will provide those involved in UX/UI design and new business development, as well as those who are interested in deepening their knowledge of generative AI, with ways to streamline and advance their work. The presentation will cover design work such as journey mapping and trend research using ChatGPT and other generative AI, with specific examples that participants can immediately incorporate into their work. Generative AI is expected to have a significant impact not only on business efficiency, but also on the creation of new ideas. We hope you will consider future design strategies, learn about generative AI as a tool for exploring new possibilities, and use it to help "your business" evolve.
■ Recommended for
Marketing professionals and those engaged in new business development: Those who want to use ChatGPT to evolve the design research process and improve operational efficiency Those who are interested in creating effective prompts and improving the accuracy of responses Those who are interested in understanding the connection between AI and business, and utilizing the latest technology for marketing and new business development.
Those who are involved in UX design and new business development: Those who are interested in streamlining and advancing design-related work Those who want to use ChatGPT and other generative AIs to create journey maps and research design trends more efficiently Those who want to use generative AI to generate new ideas and design strategies
Those who wish to deepen their knowledge of generative AI: Those who are interested in ChatGPT and examples of generative AI applications Those who are interested in improving efficiency of design work and generating new ideas Those who want to use generative AI to evolve their own business and operations
DENTSU MACROMILL INSIGHT, INC. Specialist Mr. Yasutsugu Naito
After working as a sales representative for a major apparel manufacturer in department stores in Tokyo, Mr. Naito gained experience in marketing research using various methods at AC Nielsen (now Nielsen Digital K.K.), a foreign research firm, and the research division of McCann Erickson (now Kantar Japan), a foreign advertising agency. 's UX design consulting services through usability testing, UI/UX research, and design research. He has conducted more than 1,000 various research projects for over 25 years. He is currently in charge of research related to UI and UX design at DENTSU MACROMILL INSIGHT, INC. and is an HCD-Net Human-Centered Design Specialist.
AsiaQuest Co., Ltd. Digital Transformation Business unit Digital Engineering Department Service Design division Manager Teppei Hanai
Joined AsiaQuest in 2015. He participated in a SaaS development project at a major business company as a front-end engineer and won MVP in the PJ system. In 2022, he was appointed manager of the front-end engineering and design department. Currently, while performing internal duties such as management, launching UI/UX solutions, and serving as editor-in-chief of the AsiaQuest Tech blog, he also leads the UI/UX team and is responsible for the enhancement of the EC site of a major apparel company.
* ChatGPT created the webinar title and proofread the press release text for this webinar.
■ About Dentsu Macromill Insight
Dentsu Macromill Insight is a joint venture established by Macromill and Dentsu. The company aims to become the best research agency in the marketing communications field by transforming data into value through the extraction of insights based on integrated analysis of all types of marketing data to capture the increasingly diverse and complex values of consumers, and by providing data measurement and monitoring support to assist in the increasingly rapid marketing PDCA cycle. We aim to be the best research agency in the marketing communication field. https://www.dm-insight.jp/
■ About AsiaQuest Co., Ltd.
AsiaQuest is a "Digital integrator" that supports corporate DX. We do not only provide ordinary system integration, but also provide consulting services to consider DX together with our clients, and design, develop, and operate systems that make full use of digital technologies necessary for DX. We have specialized technology teams in the digital fields of IoT, AI, Cloud, Mobile, Web, and UI/UX, and we can put together the most appropriate project team to achieve the client's goals. We are capable of speedy response from PoC implementation to construction of large scale systems for digitalization.