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Thursday, July 13, 2023
Co-hosted Webinar

AsiaQuest Co., Ltd. a leading advocate of Digital Transformation (DX), and DENTSU MACROMILL INSIGHT, Ltd.
will co-host a webinar on the use of ChatGPT and generative AIfrom a marketing and UX perspective.

ChatGPT × Marketing × UX

Abstract of multicolored face of an android

In the first half of 2023, ChatGPT, one of the Large Language Models (LLM), is rapidly gaining recognition and its use is expanding daily. This has allowed us to focus on more creative and specialized tasks, and we are discovering new possibilities.

Released in November 2022, ChatGPT has undergone a remarkable evolution in just a few months, with two paid versions available as of 2023, including text generation, language translation, creative content creation, and answer capabilities.

By leveraging this evolution of AI, we can simultaneously evolve our business and the way we work. To this end, it is important to work with AI with an awareness of "evolving together" with it.

How do we use AI and how do we link it to business growth?
In this webinar, two companies that have supported the growth of their clients' businesses from marketing and usability perspectives will present examples of ChatGPT use and future prospects.

2023年上半期、ChatGPTを始めとした大規模言語モデル（Large Language Models、LLM）が急速に認知されてきました。それによって多くの職業がAIに取って代わられ、より自分たちのやりたいことやできることにフォーカスできる世界がやってくると希望を見出す声があるなか、職を失うのではという不安の声も聞かれます。
現在、日本におけるChatGPTの実際の利用率は10%以下であり、一方で米国ではビジネスパーソンの過半数を超えているとも言われています。

2022年11月30日にリリースされたChatGPTは、2023年現在までに2種類の有料版が公開され、テキスト生成能力、言語翻訳能力、クリエイティブコンテンツ作成能力、解答能力など、数ヶ月の間に目覚ましいスピードで進化を遂げました。

「AIに奪われるのではなく、AIを上手く使いこなし事業の成長につなげる」という考え方が重要です。今後のビジネスの進化には私たちの「進化」も必要になっていくのではないでしょうか。

本ウェビナーでは、マーケティングやユーザビリティの視点からクライアントのビジネスの成長を支えてきた2社がChatGPTの活用事例や今後の展望についてご紹介いたします。

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【Webinar Summary】

The Dentsu Macromill Insight part of the webinar will specifically introduce how the design research process can evolve and improve operational efficiency by utilizing ChatGPT, a generative AI, for marketers and those engaged in new business development.


In addition, we will explain how to create effective prompts and how to improve the accuracy of responses.We will delve deeply into the usefulness of ChatGPT and how it can be applied, with specific examples of its use in real-world business situations.


Please take advantage of this opportunity to gain a deeper understanding of the connection between AI and business and take the first step toward utilizing the latest technology for your own marketing and new business development.

AsiaQuest's part of the event will provide those involved in UX/UI design and new business development, as well as those who are interested in deepening their knowledge of generative AI, with ways to streamline and advance their work.

 

The presentation will cover design work such asjourney mappingandtrend research with specific examples that participants can immediately incorporate into their work.


Generative AI is expected to have a significant impact not only on business efficiency, but also on thecreation of new ideas. We hope you will consider future design strategies,learn about generative AI as a tool for exploring new possibilities, and use it to help "your business" evolve.

【Recommended for】
Marketing professionals and those engaged in new business development:
  • Those who want to use ChatGPT to evolve the design research process and improve operational efficiency
  • Those who are interested in creating effective prompts and improving the accuracy of responses
  • Those who are interested in understanding the connection between AI and business, and utilizing the latest technology for marketing and new business development.
 
Those who are involved in UX design and new business development:
  • Those who are interested in streamlining and advancing design-related work
  • Those who want to use ChatGPT and other generative AIs to create journey maps and research design trends more efficiently
  • Those who want to use generative AI to generate new ideas and design strategies
 
Those who wish to deepen their knowledge of generative AI:
  • Those who are interested in ChatGPT and examples of generative AI applications
  • Those who are interested in improving efficiency of design work and generating new ideas
  • Those who want to use generative AI to evolve their own business and operations

Thursday, July 13, 2023 14:00-15:00

Online delivery
Click here to apply

Lecturers

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DENTSU MACROMILL INSIGHT, INC.
Specialist
Mr. Yasutsugu Naito

After working as a sales representative for a major apparel manufacturer in department stores in Tokyo, Mr. Naito gained experience in marketing research using various methods at AC Nielsen (now Nielsen Digital K.K.), a foreign research firm, and the research division of McCann Erickson (now Kantar Japan), a foreign advertising agency. 's UX design consulting services through usability testing, UI/UX research, and design research. He has conducted more than 1,000 various research projects for over 25 years. He is currently in charge of research related to UI and UX design at DENTSU MACROMILL INSIGHT, INC. and is an HCD-Net Human-Centered Design Specialist.

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AsiaQuest Co., Ltd.
Digital Transformation Business unit
Digital Engineering Department
Service Design division　Manager
Teppei Hanai

Joined AsiaQuest in 2015. He participated in a SaaS development project at a major business company as a front-end engineer and won MVP in the PJ system. In 2022, he was appointed manager of the front-end engineering and design department. Currently, while performing internal duties such as management, launching UI/UX solutions, and serving as editor-in-chief of the AsiaQuest Tech blog, he also leads the UI/UX team and is responsible for the enhancement of the EC site of a major apparel company.

 

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