In order to support the client in promoting DX, Company A needed to keep abreast of the latest information and trends in various DX cases in Japan and overseas, and also needed a flat critique from an external perspective. In addition, since the client's business implementation was a prerequisite, these DX case studies needed to be analyzed from both the marketing and system development perspectives.
This led to a reporting project in which Company B, with its strength in marketing, and AsiaQuest, with its knowledge of system development, conducted a survey of DX case studies in Japan and overseas, and compiled the results of their analysis into a report.

The process of problem solving and challenge in this project is as follows

Approach:

• Survey of overseas case studies focusing on the retail and distribution industry and research on business models, technology background, etc.
• Primary target industries are retail, logistics, entertainment, and facilities management

Key words for the survey:

• OMO (Online to Offline)
• D2C
• new retail
• last one mile
• MFC (Micro Fullfilment Center)
• dark store
• Individual authentication, ID and ticketing

(lessening the significance or value of the previous word) the likes of

Issue:

• To understand the latest DX trends, business models, and technologies used, with a focus on the retail industry, and to increase the amount of knowledge that will lead to future product development, technologies to be adopted, and solutions to be provided.
• To stimulate members' knowledge exploration and emergence by exposing them to a variety of cases

Issue Resolution:

• Analysis of DX trends in the U.S. and other major countries
• Reports on about 30 cases of major companies
• Elemental decomposition of the same, business model, and services
• Same, analysis of value delivery transformation through the introduction of digital technology.

Challenge:

• Extraction of notable cases and acquisition of detailed information from the U.S., China, and Europe, respectively
• Obtaining supporting information from various specialized journals, databases, etc.
• Transformation of DX Navigator's editorial information-gathering capabilities

In Japan, there are very few comprehensive summaries of DX case studies, which tend to lean toward specific well-known companies. AsiaQuest also feels that there are few articles, reports, or books that explain "why this model was established" from a technical perspective.

AsiaQuest will continue to focus on the leading trends of DX and strive to support our clients in generating ideas and formulating strategies for business transformation through digitalization.