Website Renewal to Enable Marketing Initiatives that Drive Business Expansion

In planning the website renewal, Nippon Travel Agency Corporate Solutions aimed to ensure flexibility in communication and configuration during the transition to a new corporate structure. Key goals included enhancing inquiry handling and lead generation, expanding co-creation and collaboration for new business development, and implementing effective web marketing initiatives to drive business growth.

Another objective was to improve the company's brand value through initiatives such as supporting universal tourism, communicating community and social contribution activities, and publishing new business information.
However, the previous corporate site posed challenges with heavy maintenance burdens and limited flexibility. It was critical to build a site that internal personnel without specialized web skills could update easily. The goal was to increase the frequency of posting news and relevant information, ultimately improving user engagement and increasing repeat visits.
To address these issues, Nippon Travel Agency Corporate Solutions entrusted AsiaQuest, a company experienced in supporting DX (digital transformation) through system development, with the website renewal.

One-Stop Support from CMS Selection to Design, Development, and Maintenance

Responding to the client’s request for a complete redesign from scratch in line with the establishment of the new company, AsiaQuest provided end-to-end support including proposing a CMS-based replacement for the previous HTML site, selecting a CMS aligned with the client’s needs, designing and building the website, and offering post-launch maintenance.
During the project, we collaborated closely with the internal website team and department representatives at Nippon Travel Agency Corporate Solutions to ensure practical and user-friendly implementation. Task and progress management was carried out using Backlog, allowing both parties to monitor task status. Weekly online meetings and email communication helped integrate feedback into the development process.
We also visited the client in Osaka for the final round of adjustments and preparations prior to release, and supported the actual website launch remotely.

CMS Selection
Cloud-Based HubSpot Selected for Marketing and Operational Flexibility

AsiaQuest proposed the use of HubSpot, which offers robust marketing features alongside flexible site operations. Among its offerings, the “Starter Customer Platform”* was chosen for this project—an all-in-one solution tailored for growing startups and small to mid-sized enterprises.

By adopting this tool, the new website achieved a flexible operational structure with a foundation ready for future marketing expansion. The client also appreciated the cost reduction through tool unification, reduced operational burden, and HubSpot’s high-level, globally recognized security features.

*The Starter Customer Platform integrates CRM functionality with marketing, sales, and customer service tools, enabling centralized management of customer data, lead acquisition, deal tracking, and efficient support operations.

About HubSpot→ https://www.asia-quest.jp/service/system/hubspot/

Three Key Outcomes Achieved through Website Renewal

1.Increased Update Frequency through CMS Implementation
Internal staff can now update content easily, leading to more frequent site updates. This has enhanced the freshness of information and enabled the company to provide valuable content more quickly to site visitors.

2.Unified Design to Strengthen Group Identity
Aligning the design with the parent company Nippon Travel Agency created a greater sense of unity within the group. The warm and friendly visual design also improved the company’s approachability and brand consistency.

3.Faster Customer Response via Centralized Information Management
By leveraging CRM functionality, inquiry data is now centrally managed, significantly accelerating customer response times. This has led to more efficient and higher-quality sales activities.

Continued Support as a Long-Term Business Partner

AsiaQuest will continue to support the stable operation of the website while assisting with new content creation and innovative features. Through ongoing support for HubSpot utilization, we aim to help maximize its functionality and strengthen future marketing initiatives.
We will remain a committed partner to Nippon Travel Agency Corporate Solutions in growing their website and expanding their business.

Feedback From The Customer Using This System

“When starting the website renewal, our top priorities were ensuring security and being flexible enough to accommodate organizational changes under the new structure. We connected with AsiaQuest through QUINTBRIDGE, and their proposal stood out because they saw the renewal not as the end goal, but as the beginning of a journey—with ongoing operational support as a key feature.
Throughout the project, their team—comprising young, mid-career, and experienced members—responded swiftly to issues and adjustment requests. We are very satisfied with the process and outcomes. Including the integration of the “Business Travel Navi” site into our main site this June, we truly appreciate your continued support and hope you will keep walking alongside us as we take on new initiatives and challenges.”