At the request of a major Japanese system integrator, Company A, AsiaQuest and Company B, a major marketing consulting firm, conducted a report on DX case studies in Japan and overseas.
In order to support the client in promoting DX, Company A needed to keep abreast of the latest information and trends in various DX cases in Japan and overseas, and also needed a flat critique from an external perspective. In addition, since the client's business implementation was a prerequisite, these DX case studies needed to be analyzed from both the marketing and system development perspectives.
This led to a reporting project in which Company B, with its strength in marketing, and AsiaQuest, with its knowledge of system development, conducted a survey of DX case studies in Japan and overseas, and compiled the results of their analysis into a report.
The process of problem solving and challenge in this project is as follows
Approach:
Key words for the survey:
(lessening the significance or value of the previous word) the likes of
Issue:
Issue Resolution:
Challenge:
In Japan, there are very few comprehensive summaries of DX case studies, which tend to lean toward specific well-known companies. AsiaQuest also feels that there are few articles, reports, or books that explain "why this model was established" from a technical perspective.
AsiaQuest will continue to focus on the leading trends of DX and strive to support our clients in generating ideas and formulating strategies for business transformation through digitalization.